Meet Horton in a hotel lobby or watch his infomercial, and you'll start to believe-in him, in his program, and most important, in your own potential to transform yourself. Indeed, what Horton and the company behind him, known as Beachbody, do exceptionally well is excite people. Sorry I have a sense of humor, sorry I'm not certified, but my philosophy is based on 25 years of training everyone from moms to Bruce Springsteen." "A lot of trainers are certified up the yin-yang and live in rent-controlled apartments out behind convalescent homes because they can't make a buck. Not bad for a 52-year-old former stand-up comedian and theater major who lacks a college degree or, for that matter, any type of fitness credentials. It's hustle like this that has enabled Horton to hawk a reported 3 million P90X DVD sets, in addition to his fitness accessories, nutritional supplements, and other workout programs. (Want another way to shred your abs? Discover Speed Shred from Men's Health for a cutting-edge fitness system that melts fat and torches calories.)
(right after Joan Rivers sells jewelry), grab a few hours of sleep in a back room, and then do more tapings at 6 a.m., 6 p.m., and 10 p.m. ("Just two easy payments of $64.95, plus $9.43 shipping and handling.") He'll do an hourlong taping at 1 a.m. Horton is heading to QVC-the network darling of little old ladies in quilted housedresses-to sell his P90X workout program. Finally he exits the hotel and settles into the backseat of a private car that's been waiting to take him to QVC headquarters, in nearby West Chester. One claims to have the DVDs in his hotel room at this very moment: "I use 'em when I'm on the road!"īy the time Horton finally breaks away, he has signed autographs, mugged for photos, struck his signature forearm-crossed "X-Man" pose, and even done a handstand by the front desk. They boast of their results, showing off supposedly flatter guts and bigger biceps. "You're Tony Horton!" says one in disbelief.īoth men tell him they're following his P90X workout program, which is sold relentlessly through infomercials across America. But two guys in their 30s, who just left the bar, recognize him. Tony Horton enters the lobby wearing black shorts, a black sweater, and despite the hour, dark glasses.
It's 11:30 P.M., and a man steps off the elevator in the Crowne Plaza Hotel in Valley Forge, Pennsylvania.
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